What should you base a company on?

What should you base a company on?
What should you base a company on?....base...I think you anwered your own question. I company should be based on a product that has a high level of profitability. Something that if is used once by the consumer, they will have a strong urge to use again, something where our input goods are easily and cheaply attainable. base. Freebase Cocain is the answer. Base a company on base.