What is the difference between global strategy and multidomestic strategy?
Global strategy is based on a strategy implemtion on the assumption of 'one' global village, thus one strategy is implentated for all countries regardless of their socialcultural differences. Multidomestic strategy means companies implement a strategy that is more responding to local needs, values and demands. This usually happens on a regional basis, e.g. Western European countries or Northern part of Europe.
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