Wednesday, February 25, 2015

What type of products are tested in focus groups?

What type of products are tested in focus groups?
Anything can be tested in a focus group, from Military aircraft to canned goods. Most often we tend to think about Focus groups as assessment tools for developing, marketing and creating consumer products.
computers, groceries, electronics, housewares, financial tools. but again anything can benefit from a well designed focus group.

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