What is eBay's core competency?
Many would argue that, originally, eBay's core competency was their innovative idea to offer auction services online as well as the technology to do so. However, auction services are now easily duplicated and are available on many different sites hoping to cash in on the eBay phenomenon.
Today, eBay's core competency seems to be their name recognition and high website traffic. The large amount of traffic to eBay brings a large number of sellers and buyers together so that an extremely large array of common and rare products can be found for purchase.
Although nearly anyone today can copy eBay's functionality, few have the marketing resources and well know name to really draw a crowd.
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