How do you think about branding?

How do you think about branding?
Branding is an important activity to be followed in the present market. The product available in the market though might be of the identical nature and process and usage branding gives a different and unique image for the product(company also).

A consumer is well informed about the market and available products in the market. he is the king and is at his will. The criterion which brings the consumer towards the product is mainly branding. it represents goodwill and quality of the product.

Branding can be categorised under two heads. that which is done by the company. the other is done by a regulating body. both represent the make, standard and quality of the product.

There are two approaches used in branding:
Out-side-in From customers to offerings
In-Side-Out from offerings to customers