What facilities does a bank or financial institution offer to encourage the public to entrust their savings to them?

What facilities does a bank or financial institution offer to encourage the public to entrust their savings to them?
FDIC - Federal Depository Insurance Corporation - originally insured deposits upto $100,000 per account holder - currently $250,000 until Dec 31, 2009 if the current administration doesn't extend it.

This is an insurance on your money to confirm that if the bank becomes insolvent, you will be paid back upto $250,000 of your deposit.There are questions about the length of time the FDIC has to pay people back their money - so be very aware that they do not adjust for inflation.The FDIC logo is the most important in considering a bank - however with the current environment of bank failures, I would chose a reputable one like Chase for handle my money.