Recent trends in mobile marketing?

Recent trends in mobile marketing?
Recent trends in mobile marketing include;

Mobile Voting: users opt-in to mobile plans by participating in "voting." EX- Vote on your favorite American Idol, Vote on your favorite song and we will play it.Mobile Coupons: literal image coupons, text coupons, or a special code that can be used straight from your phone to redeem a discount, free product/service, or deal. EX: Tuesday from 3-5pm come in for free chips and salsa at Ted's.Mobile Alerts: warnings of emergencies, notifications. EX: Extreme weather warnings for school districts, reminder notifications of meetings or Convention event timesMobile Clubs: deals exclusively to members that opt-in to mobile plans EX: coupons, sale notifications, exclusive offers specificially to mobile members onlyMobile Location Updates: offers for updating mobile location-based applications EX: checking into a business on Four Square, Facebook, or Twitter. Chipotle offered BOGO for people who shared with their friends that they were checked in at ChipotleBluetooth Mobile Marketing: using pods that access a phones bluetooth to "push" messages to phones EX: at convention centers or Arenas, sending reminders of deals. Reminding customers to buy popcorn before their movie as they walk into the theater by sending them an automatic text message.

There are so many cool applications to apply mobile marketing, but these are just a few trends that I have noticed as of late.