How do corporations influence consumers?

How do corporations influence consumers?
Marketing, marketing and marketing - Any decisions a company makes derive from one of 2 intentions:to deliver a product of quality leading to profit or to leave its mark on the social framework of the world - also leading to profit (unless we're referring to non profit organizations). In the first case the product must match its features & benefits to the sought benefits of a specific audience that's let you know they want those features (as their benefits). Simply put - find out what people want, within the realm of what you can reasonably deliver and then let them know you can deliver. Done successfully, marketing matches up what people want with what a company can provide with the product or service it produces or distributes. It makes that potential marriage known through effective marketing. The focus is either on the achievement of the sought benefits (how the buyer will feel or fare as a direct product/service result) or on the solution to an expressed pain or obstacle endured by the customer (how the product/service will relieve the pain)Often, a company that's gained fame or a solid reputation resulting from the successful implementation of marketing that aptly conveys available benefits to enough folks who buy the product and actually experience the advertised available benefits (nirvana!) can use that solid reputation to influence social policy. Good examples are pharmaceutical firms, oil refining firms, auto manufacturers, agricultural concerns.