Explain the meaning of press release and give examples?

Explain the meaning of press release and give examples?
A press release refers to a document giving news to the media so they can distribute it. The news is released (given) to the press (news publishers).

Although press refers to printed news, these days, a press release would be given to all kinds of media news organisations, not just newspapers, but TV, radio and Internet news too.


Typically a press release is an official statement of the news and may be crafted to present the news in a particular way, perhaps deliberately hiding some facts and highlighting others. In this way it is advantageous for the organisation to provide a press release and avoid news leaking out from other uncontrolled sources.


Delivery


A press release would be a document which is posted, faxed, or emailed to news groups and journalists. Press releases are also made directly on the Internet and appear as web pages for all to see.


Examples


An example of a press release is that issued by the American Red Cross regarding the earthquake disaster in Haiti in 2010. It's a statement that tells the news about the disaster while stressing the need for more funds. In this way the American Red Cross hoped to secure more donations to help them to provide aid in Haiti. Meanwhile another press release about the same disaster has a very different message. The FBI warns Internet users to take great care when responding to requests for money to help Haiti because in the past many such claims relating to disaster aid have been fraudulent. In this way the FBI hopes to reduce the amount of fraud and protect the legitimate charities and ultimately secure more funds for Haiti aid.