Using Walkers crisps as an example describe the role of promotion within the marketing mix?
The 4 p's of marketing mix are price, product, place and promotion.Product: Walkers crisps or any product that they sell. Does it have a unique selling point?Place: huge supermarkets e.g. ASDA, TESCO, Sainsbury, vending machines, to wholesalers and retailersPrice: multipacks of crisps. psychological prising e.g. 1.25, 0.90Promotion: TV adverts, billboards, paid ads,-special offers, selling crisps cheaper than other companies.
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